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Businesses

Journal Journal: How The RIAA Is Like 17th Century French Button-Makers 150

Requiring permission to innovate? Feeling entitled to search others' property? Getting the power to act like law enforcement in order to fine or arrest those who are taking part in activities that challenge your business model? Don't these all sound quite familiar? Centuries from now (hopefully much, much sooner), the actions of the RIAA, MPAA and others that match these of the weavers and button-makers of 17th century France will
Businesses

Submission + - Wal-Mart docks in Pirate Bay

Greg Kearney writes: "Wal-Mart docks in Pirate Bay

Published: 16th January 2007 16:17 CET
Online: http://www.thelocal.se/6114/

The world's largest retailer has placed ads on the website of the world's largest illegal file-sharing network. In the lead-up to Christmas, banner ads from Wal-Mart began appearing on the website of bit torrent tracker the Pirate Bay, according to Variety.

Wal-Mart used the anti-copyright site to market DVDs of the 'Office Space' movie, as well as 'The Simpsons', 'Desperate Housewives' and 'The Sopranos' television series."

TV Outside the Box 55

C|Net has a story up looking at ways TV stations are moving online. An event on the subject was held during the annual marketing conference sponsored by the Television Bureau of Advertising. From the article: "For the first time, the conference was devoted to a single topic: the importance of the 'multiplatform'--that is, offering content and advertising not only on local broadcast stations but also online, on cell phones and other wireless devices, through video on demand and video iPods. The sole topic was intended to underscore that 'advertisers and their agencies are increasingly demanding a multiplatform strategy from all their media partners,' said Christopher Rohrs, president of the bureau, in a speech he gave to almost 1,200 attendees to begin the conference. "

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