Comment Re:Finally, a decent April Fool's Day article from (Score 4, Insightful) 187
Amazon does ridiculous stuff like this regularly. Free shipping for Prime members was a crazy idea when it was first introduced. Now several companies have copied their prime model. I don't think these buttons are the end-game. They may be a wedge/marketing gimic that gets people to start buying household products from Amazon. I buy laundry detergent locally because I usually don't think about it until I'm almost out. Having a button staring me in the face reminds me 1) that Amazon sells it, and 2) that I might want to think about it a few days in advance on needing it. Once I get that habit, it won't be a stretch to get rid of the buttons and simply have a phone app that lets me easily order non-perishables.
Alternately, Amazon is hoping the price for these buttons becomes negligible as "Internet of Things" chips ramp up. Either way, homeowners buying name brand products through Amazon without even thinking about the price, is good for Amazon.
Alternately, Amazon is hoping the price for these buttons becomes negligible as "Internet of Things" chips ramp up. Either way, homeowners buying name brand products through Amazon without even thinking about the price, is good for Amazon.