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IBM Adds Videogame Console Chips to Mainframes 103

Posted by Zonk on Thursday April 26, 2007 @01:48PM from the this-story-has-about-everything-i-love-in-it dept.

GoIBMPS3 writes "Soon the powerful 'Cell' microprocessor that fuels Sony's PlayStation 3 console will be available in IBM mainframe computers. The intent is to allow high-performance machines to run complex online games and virtual worlds. 'The integration initially will be accomplished by networking the mainframe with IBM's Cell blades, but eventually the Cells will be plugged more directly into the mainframes via PCI adapter cards, IBM said. It's the latest twist in IBM's years-long effort to keep mainframes not only relevant but also cutting-edge. IBM is touting the partnership as an example of hybrid computing--a trend sweeping the high-performance computing industry as companies augment general-purpose servers with special-purpose chips that to accelerate particular tasks.'"

FTC To Investigate 'Viral Marketing' Practices 299

Posted by ScuttleMonkey on Wednesday December 13, 2006 @05:46PM from the take-what-ya-can-give-nuthin-back dept.

mcflaherty writes "The Federal Trade Commission has stated that it is going to investigate the use of 'Viral Marketing' by corporations. This is the type of advertising that seeks to start a word of mouth campaign for the product via consumers themselves. Previously, consumers themselves set the buzz. But lately advertisement firms are stepping up to the plate themselves, seeding the market with buzz that looks independent of the company, but is in fact funded by them. The crew at Penny Arcade contend that corporate generated buzz is not Viral Marketing, and perhaps Guerrilla Marketing would be a more apt term. Either way, it appears to be a profitable advertising model."

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