Deserves to be repeated:
As usual here a lie is made by twisting the truth. He was talking about market research telling them what products to pursue or markets to enter, that is the consumer would be driving the business goals. Apple clearly didn't do that. There was no clamor for yet another MP3 player, yet another smartphone, yet another tablet. But that's OK, Steve is dead and the hapless harping hypocrites will continue their attacks and telling themselves how gloriously wonderful and clever they are for using some other product (Windows, Linux, Droids) even if it's substandard or blatantly imitative.