Comment Re:if not collecting the data (Score 3, Interesting) 75
At the risk of getting modded to oblivion, I consider Apple Pay the same as I consider Google Wallet. It is like broadband availability in that it will be predominately a big city thing. In rural areas like where I live I don't see it working. Hell, I saw my first Apple Pay commercial this holiday season and even the bigger stores such as Walmart in my area doesn't have the receivers for this. It simply requires too much involvement from too many entities to be feasible everywhere. First, the buyer has to have confidence in the tech and more importantly the security of that tech. We aren't there yet. Second, it requires the merchant to install the receivers which are costly and again, the trust that it will be secure has to be there. Lastly, it requires the cooperation of the bank to honor payment requests from the receivers.
Again, this may work in larger cities but in the vast majority of rural America I don't see it.