And how will it make the sort of money needed to pay the investors?
Selling sock puppets, maybe?
OK, let's do some very, very rough calculations here: assume that there are six billion people on the planet and that a third of them own a computer with Internet access. That's two billion. Assume that Mac users are 10% of that group. that's 200 million. In order to account for 10 billion apps, the mean downloads/person would be 50. Really? Since the vast majority of Mac users already had the apps they needed before the store opened, I find this very hard to believe.
Never mind...I forgot that the app store is for iPhones, iPods, and and iWhatevers. Save your flames for more important things.
An Ada exception is when a routine gets in trouble and says 'Beam me up, Scotty'.