"Past a certain point, YOU PERSONALLY are not going to benefit from any more sales of the product even if YOU PERSONALLY contributed to it's production."
You're correct -- but that's not the argument that was presented.
There may be some confusion over my use of the term "straw man." I refer to the logical fallacy; defined as misrepresenting an opponent's position.
When those ads started airing, the retort from lots of piracy enthusiasts here on Slashdot was something to the effect of "last time I checked, all these set painters and other guys in the ads don't get points off the back end, so piracy doesn't effect them! They've already gotten paid!"
It's a straw man because the ads were not stating that the craft/trade people were paid based on the sales of a film, and thus the point, as misrepresented by Slashdotters, was invalid. That's exactly how to construct a straw man: misrepresent your opponent's argument and then tear down that misrepresented argument, and not the actual argument.
"Either way, it's probably not going to matter. A bad film is going to bomb and a good film is going to make profits for the studio that they studio will never admit to. Piracy won't change that. All Piracy does is inflate the sense of entitlement felt by the high level management at the studio. They mistake demand for the product at the ZERO price point as real value."
It goes both ways. Most pirates claim that they would not have purchased the product anyway, or they claim that their piracy might actually improve sales of the product. A few pirates do openly admit that they pirate to save money, but -- again -- they seem to be in the minority.
"They mistake demand for the product at the ZERO price point as real value."
It has a certain value that's larger than zero, and less than the retail value of the total number of pirated copies. Everybody has their opinion on what this value is, and since nobody can truly know, everybody's opinion is valid.