Comment Re:That's easy (Score 3, Insightful) 482
It was impossible to do this until the past 2-3 years.
Straight Talk's MVNO plans were the first time anyone could get GSM service that was BYOD-friendly, and ST's SIMs disappeared in early 2012 or so for over a year. Also, you could only get their SIMs online so few people knew about them.
T-Mo was the first provider to offer plans without a subsidy penalty, but they're not an option for many people because their network is so small. Although their 200MB/month "promotional free data" plan is one of the smartest marketing ideas in history. 200MB/mo leads to very little load on their network, but allows people in rural areas to monitor the reality of T-Mobile's services. (e.g. I'll know thanks to my Chromebook once they start offering more than just EDGE service in my area.)
Sprint and Verizon aren't feasible for BYOD due to being CDMA2000-based. That's starting to change slowly (the Nexus 5 was groundbreaking in this regard) but still they have a stranglehold on device compatibility.
AT&T does give any reasonable BYOD discounts unless you're on a family plan with lots of lines. (Their BYOD discount combined with an applicable plan is more expensive than their individual plans)
So contract-subsidized phones are taking forever to go away thanks to the carrier monopoly and a bit due to culture. People are stupid, and seeing a $1 phone throws them into a frenzy even if you show them the math that shows that they're paying so much more for service that the phone will cost them $200-300 more over 2 years than a cheaper no-subsidy plan and buying a device outright.