Right now in my market Cox offers a 150Mb/s (with Speedboost, I have seen 177Mb/s) with a 400GB/mo cap. That's about 85 720p Bluray downloads per month or 640 hours (26 days, 24 hours a day!) per month of Netflix HD video streaming. I'm sure there are corner cases where people need more than that, but we've got to be talking a fraction of 1%. And in those cases, they can just opt for business service with no data cap. It's really not THAT unreasonable. Of all the Cable companies, Cox is probably the least awful.