Sony gives away free HD-TVs at London PS3 launch

RogueyWon writes: "As reported by the BBC, Sony have accompanied the UK launch of the PS3 with a rather spectacular PR move, giving away free HD TVs to more than 100 gamers who had queued up for hours at the Virgin Megastore on London's Oxford Street. To top this off, Sony also paid for taxi rides home (hardly cheap in London), to avoid ugly scenes as the lucky customers carried their expensive toys across the city. The move, reported to have cost Sony £250,000, certainly seems to have gone down well with the beneficiaries. With a price-tag significantly higher in Europe than in the rest of the world, the coming weeks will tell whether other UK gamers will be as enthusiastic."