Comment What?! It's all Google's fault? (Score 1) 290
"while Google's search engine 'prevents them from making decent money online — by massively fragmenting traffic, by undermining brand power, and by turning news stories into fungible commodities.'"
- How about offering accidental readers incentive to visit your main page more often?
- How about leveraging Google's search results to boost your own brand power?
If you wait on Google to boost your own brand then you're doing it wrong.
And it's the newspapers that treat news as commodities, not Google.
Let's not lay the blame for mainstream newspapers' failure to grasp the 21st century.