Comment Re: They've been pushing this angle for a while (Score 4, Interesting) 362
Automakers get kind of trapped in iterative design on established product lines. Any changes to a car line already selling in the hundreds of thousands obviously has to go through extensive reviews with suppliers, marketers, dealers, etc. Any big change requires Herculean effort (the recent change to all-aluminum body in the F150 is a good example.). But new products, often built on a new key technology, often quickly become engineering playgrounds. The first Prius was like this... Even though the new thing then was hybrid drivetrain, Toyota poured a whole lot of other unrelated ideas into that car, many of which succeeded and migrated to other Toyota product lines.