UK supermarket to lauch own-brand software

ettlz writes: The BBC reports that UK supermarket Tesco is to move into the software market, selling its own brand of software. Like with many supermarket own-brand lines, Tesco is targeting the low-budget consumer. According to the article, the six titles 'would cost less than £20, challenging what [Tesco] described as the current "high" price of PC software.' But with more than enough free security, office and photo-manipulation packages out there, could such marketing really coax the uninformed masses? Or will it just be a backslash in the pan?