Comment Re:Who Needs an Article to Tell Me This? (Score 2) 140
The ISP's can't prevent them from doing this and ISP's customers can choose another ISP that doesn't do it, or at least offers better performance. Another possibility is that the content providers the ISP's are throttling will eventually become ISP's themselves, especially Google.
Waiting for Google to save us is essentially waiting for something that's not going to happen. Most users are stuck between a choice of one ISP or perhaps two, both of which engaged in the same practices.