What everyone predicted has happened.
The servers fail just after the game is released, tens (hundreds?) of thousands of customers are highly unsatisfied, not to say irate.
This is already a PR disaster, should the servers keep failing (whatever the reasons - the people don't care if your servers are to weak to handle the load or if some /b/tards decide to DDOS them for "pool's closed" - they only care that they cannot play the game they BOUGHT) it will become a massive one.
Oh, and since Silent Hunter 5 was already cracked I suspect a crack for Assassin's Creed 2 won't be long.
So in a way, Ubisoft, you decided to ignore the warnings, now your tears, they taste delicious.

I have the dubious joy of working in a medium sized (I'd say 40 to 50 square meters) office with 5 more coworkers. Not only do we three south-side windows (along the south side wall of the building) but also the pipes for heating the 20+ other offices in the building run through ours along two walls. Add to that the body-heat of 6 humans, 12 PCs (two for each of us) 18 monitors (three for each of us - LCDs fortunately) - no air-conditioning of course. And now, to keep really comfy, put the guy who feels cold at 15 degrees celsius right next to the windows... Joy...

Hmmmm.....
Pay big bucks to legally play a game that puts me at the publisher's fickle mercy and demands constant internet access - and bandwith - responding with draconian punishment if I fail to provide this.

OR

Pay nothing and get an illegal copy that works fine from the word "GO"

Decisions, decisions...

DRM, that is Digital Right Management, is actually three evils in one.
First of all, many publishers view DRM as a way to manage (read increase) their rights while reducing the rights of the consumers, i.e. restrict the resale, activation limits, remote killswitches etc.
Secondly, many legitimate consumers find DRM annoying - they purchased a product but cannot use it as they see fit - be it that cannot transfer their music CD to their MP3 player, or play that game without contacting the publisher's master server.
And thirdly DRM is an excellent excuse NOT purchase something, but rather obtain it illegally. After all, stealing from a "nice company" does feel wrong. Screwing some corporate morloch that does its best to screw you feels much less wrong.

Long ago I did not mind ads. Sure, I did not click any significant number of them, but I did neither mind those banners and whatnot being displayed. This changed as they became more and more intrusive and obnoxious. Blinking in bright colors; pop-up; pop-under; pop-in-front-of-the-actual-webpage; punch-the-monkey; you-are-the-100000000st-visitor; *brrrring**brrriiing*-now-with-sound. So I decided to to what I had to do; these "guests" had outstayed their welcome, and now I showed them the door.

Or what Sid Meier's Alpha Centauri taught me: Beware of he who would deny you access to information, for in his heart he dreams himself your master.

The article is quite biased anti-piracy, pro DRM.
Instead of taking a balanced close look at the causes of piracy the same old (pro-piracy) arguments are assembled into strawmen and then quickly ripped apart. When the focus turns to DRM there is a lot of handwaving and chanting "if I don't want it to be true it will not be".
A shame really.