Not only that but this is the Pharma companies wet dream! They already have direct selling to consumers in the US, now they can sell all of these medicaitons to anyone, regardless of need or not.
What's more, the consumers won't have anyone to sue when the s**t inevitably hits the fan, since they were prescribing it to themselves essentially off label. They didn't read the fine print on the TV ad with young people bouncing along the beach with their boobs out, that says this class of blood pressure med is contraindicated in anyone with heart failure, or over a particular age as it causes them to die faster. Tough s**t! Consumer not using as directed.
Blood pressure medications have nasty side effects. Sure doctors sometimes stuff up and make mistakes, which costs lives, but at least they have some chance of learning from the experience. Direct to the consumer? They stuff up, then they don't get the benifit of learning from mistakes.