Comment switch off personalized search (Score 1) 276
Today's search engine like to optimize results for you. So you get the results based on past searches and clicks.
This puts you into your own personal bubble. You only find stuff you already know because you only get links relevant to your personal knowledge field. But what you actually search is a different view on the world, not your own view.
To escape that, you would need to remove all cookies and even change to a completly different PC or ISP or country.
This should be a user user accessible feature. Sort of "amnesia search".