The news report just confirms what Ray Kurzweil has been say all along about the hierarchical structure of the mind. What makes for thought happens at both lower and higher levels of the mind. Basically, if something gets recognized at the higher level, the lower levels don't kick in. If something is difficult to recognized at a higher level, then the lower levels start working until some pattern or part of a pattern emerges.
A rough example of how this works: suppose you see the back of a curly haired woman at a supermarket near your house. Your wife is curly haired. Mistaken identity occurs when you assume that the curly haired woman is your wife because:
(1) The woman you saw was curly haired.
(2) You saw the woman in a place your wife is likely to frequent.
You'd be less likely to instantly presume the curly haired woman is your wife if you happened to see her, say, in a topless bar (if you know your wife doesn't visit or work at such places). Now if you see a curly woman in an unfamiliar place, your mind works harder at trying to recognize the woman, until maybe you figure out the woman isn't your wife but a drag queen wearing a curly wig.