Of course that goes against the default view that Apple is evil, but I was thinking the same thing. Maybe Steve is actually a defender of people's rights - he patents a technology that Apple never implements on their own products, and makes it prohibitively expensive for others to license, guaranteeing that the technology is never used. If it is, Apple can sue.

I'm not saying that's what went down, just that it's possible. It's easily as likely as some of the shoot-themselves-in-the-head scenarios others have suggested, particularly when you're talking about Apple. Love them, hate them, but you have to admit they know how to market stuff.

What it means is that if you have songs that iTunes carries, they won't have to be copied to the Cloud. The others you mention just get copied up. For most people, it means a much shorter transfer time.

Sometimes a pizza is just a pizza...