You can witness this in terms of people who continually cry about wanting more "quality" electronics, yest consistently purchasing the cheapest crap they can get their hands on. When you talk to them, they claim that quality and reliability are things they value highly. However their consumption habits show that isn't the case, what they value is low cost an features.
I think part of the problem is that 'low cost and features' are easy to verify; you go into the store, or look at some photos, or read some reviews, or at worst, RTFM, and you know what you're getting and for how much.
On the other hand, build quality, stability, reliability etc. can only be evaluated after purchase (at least these days, now that the formerly-reputable brands have debased themselves by badge engineering generic crap to hit a given price point, rather than confidently and assertively saying "we can't build a quality X for £Y, and we don't think anyone else can either"). And if you're not happy, good like finding a vendor who'll give you your money back.
So, given the hit-or-miss nature of assessing build quality, it's not surprising consumers select based on the attributes they can easily evaluate.