Plus I know that nicotine is physically addictive and a software brand is not. His idea that students in schools that use non-free software "can't learn anything" for programming is simply false. I did pay attention to the part where he says "So you should only bring free software to class, except as a reverse engineering exercise." Again, it's like saying you can't buy a car unless you want to learn to build your own (which you can't do because how the bought car works is a secret). "Instrument of unjust power" - give me a break. If that's true about software, then it's true about everything ever printed, broadcast or distributed, and anything you ever purchased, including clothing and food. "Lighten up, Francis."
You wanna make an OS? Great. Join the crowd. But don't tell people they are violating people's basic freedom if they don't embrace your disrtibution model and tell them how wrong they are to do so. Just pitch your stuff. If it's good, people will use it. No need to demonize everyone else in the process.