I, for 1, think it's a good thing to be where they are. Although It doesn't mean it will work, over hype often is a title killer. Being an under dog sometime serves more than being the awaited hero. Tabula Rasa is an example.
Also, just because Wow has 12 millions subscribers, does it mean it's the only measure of success? Is it possible to be viable at 1,2,3 or more millions? I'm sure they are ways to still make money and have a good community ready to stay with you if you respect them.
I will try this title, most definitely, I like Science-fiction and can't bare another Sword & sorceress type of game.Plus I like the SW universe.