Comment Re:And when capped internet comes then people will (Score 1) 286
Caps are important to them because they see their cable monopoly slipping away as Netflix, HBO, et. al. offer a la carte purchase options that bypass their subscription based model.
If only content creators truly were providing a la carte content. HBO Go requires a subscription to a traditional service provider. Hulu is artificially restricted, and has ads. Netflix is marginalized by content providers striking deals with Amazon, Apple, and others, making their best content Korean action films and their original series. In the sports world, ESPN streaming requires subscription to a traditional service provider, and Fox Sports, the only one that offers their service separate from a traditional service provider (at $20 per month), was priced out of the Premier League market by NBC -- whose sports service requires subscription to a traditional service provider.