Comment High temp but low energy (Score 5, Informative) 76
Yes, the floating gate is heated to 800C, but the volume of the heated area is on the order of a few hundred cubic nanometers. The energy involved in heating a volume that small is, well, incredibly small, and dissipates rapidly into rest of the chip. Your flash memory will not burst into flame. It will not require significantly more energy from your battery, and it will not require special clearance from the TSA to bring it on a plane.
The real challenge here is not coping with high temperatures, but rather balancing the increase in cell lifetime with the increase in die size. If the 100 million cycles number is completely accurate, then there's not much question that this technology will make its way into a lot of flash, but if that upside is only for a few (or even most) of the bits on a die, then things get more complicated
For more info run through the comments from the Ars Technica writeup of the same story: http://arstechnica.com/science/2012/11/nand-flash-gets-baked-lives-longer/