Can someone explain something to me, because I don't get it. If I want content, and netflix has the content, and I have a subscription to Netflix and an ISP, assuming neither has a monopoly, why does it matter if netflix or the ISP pays for the transmission of data? One of the two of them has to pay for it for my consumption. I understand this all changes if there's a monopoly by either netflix or the ISP, but without the monopoly, why does capitalism not drive this to cost+ a reasonable cost of doing buisness/profit margin? And if it does, why do I really care if I pay this money to either the ISP or netflix, I have to pay it to someone. Now obviously, this goes out the window if one or both has a monopoly. Also, please, I'm looking for a real answer as to why I should care, not "zomg, ISP greeeeed"