What you said is exactly what I thought. As somebody who has done several high end graphics cards and even worked on the first "Paradise" VGA compatible, drivers, VESA, stuffing, ASIC, fabless, FPGA, and CAD for a board are all commodities ( and 200k isn't a big sticker price for that). I like the idea, but doing this is like asking to be sued. It is something that should be done and perhaps a better way would be to create a multi-core RISC that was so flexible that it could run from an installed microcode.
But then if you make money you will get sued anyway by some patent troll. I wish there was more information than just a page of description as it would be nice to know how they would answer the patent question.