Submission + - Consumer Ad Blocking Doubles
Dotnaught writes: "Consumers are fed up with ads, according to a story in InformationWeek. "In the past two years, the number of consumers using pop-up blockers and spam filters has more than doubled...and "[m]ore than half of all American households now report using these ad blocking technologies to block unwanted pitches." Citing a Forrester Research report, the story says, "Today, 15% of consumers acknowledge using their digital video recorders to skip ads, more than three times as many as in 2004.""