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Comment Re:Different bottom line (Score 1) 545

Throwing everything at Earth would require organization and agreement from people of all kinds of highly conflicting ideologies. Building something somewhere else can be spearheaded and handled by a single group, or consortium of a few organizations (countries, companies, senators, etc...) who want to reap the benefits, but also keep the end goal and needs clear and concise.

Comment Nielsen does more than you think (Score 1) 170

Nielsen does not only meter the people who watch a program when it airs. They haven't done this in over a decade. DVR and Instant view options do not negatively impact Nielsen's tracking. If you live in the middle of nowhere Nielsen still rates anyone who saw the program or saw it within one day of it airing. If you live in a metropolis there a significantly more dynamic cuts of data available including tracking people who see a program within 7 days of it being aired.

More importantly, media buyers don't buy internet ads the same way they buy TV, so to say that TV ratings are less effective is completely untrue. You buy your TV ads separately, and you use the TV ratings metrics from Nielsen to know how effective the television portion of the buy is. You get metrics for other media types from other places.

Yes a company that rates only when a show aired live such as Nielsen did decades ago, would be useless now...but Nielsen is a live and growing company (they just bought Arbitron), they have adapted and are doing fine, all that's happened is that the market for TV spots has gotten smaller because of these other places for buying ads.

Nielsen TV ratings don't track the popularity of a program, they track how many people were watching within a given quarter hour on tv. Which is a very useful metric if you want to buy tv ads.

Comment Re:Missing the point: ads not shows (Score 1) 170

Nielsen accounts for DVR/instant streaming in metered markets. The cuts of data are for people who saw it within as much as seven days of when the spot ran, and ad-agencies both have the ability in some cases to disable the ad skipping fast forward, also they develop ads specifically so that they can verify you'll have seen a certain amount of information when fast forwarding..

Comment Re:Ehhhhhh. (Score 1) 274

Huge FPS numbers actually are very useful for a variety of reasons. FPS is highly variable during gameplay, the higher the general FPS, the better your FPS will be when the game gets swamped with moving particles...which means it might not slow to a crawl at the most intense and exciting parts of the game...something that is particularly important in a multiplayer game like L4D.

Not to mention of course the fact that we are able to see a relatively accurate measurement of efficiency between two platforms, which of course is the article's point.

Comment Re:Mac is the cheaper alternative (Score 1) 397

If you are a typical professional software developer and your OSX machine saves you five minutes every day in time and frustration compared to a similar Windows system, then the added price of the OSX machine will pay for itself in less than a year.

If you are a typical software developer the above doesn't happen because why would you develop on an OSX machine when you're not developing for the OSX platform?

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