Mod this parent up.
U.S. industry is loathe to spend money on any R&D that does not have an immediate return on investment (read:shareholder gains). That is why there are not now and never will be manned private launchers entirely from the so-called 'private sector'. Too expensive for too little return. This new plan from the Obama administration doesn't change that one bit. The U.S. Treasury will still be spending the money to design and build a man-rated launcher. Instead of ATK, Lockheed, Boeing, etc. being the recipients of this largesse, it will now be SpaceX, Orbital Sciences, and others. Basically, the money has been diverted from large government contractors that have already been in the space business for a long time, to a bunch of newcomers. Same game, different players.