Comment A cunning strategy (Score 2) 371
MS realises they can't compete in the Smartphone market so they have devised a cunning plan to create a whole new market, the superphone market.
Sure a superphone looks and acts kinda like a smartphone but that' doesn't change the fact that a smartphone is just not a superphone (It doesn't have an MS logo on it for starters).
And when the stats come rolling in, MS will be the only player in this new market so they will naturally have 100% market share.
But it doesn't end there. MS will trademark the Superphone name, effectively meaning nobody else can enter the superphone market. They'll also patent the act of making a phone super just to bolster their position.
The week after, Samsung will trump them by releasing a Megaphone. Their marketing will be so loud it will drown out MS's and pretty soon nobody will remember the superphone.