Comment Re:Consumers reject advertising (Score 1) 318
What this is really about (and what a lot of people are finding hard to accept) is that for the most part, people don't want to see or consume ads.
I don't think that's it at all. I think people don't want to see *obnoxious* ads and that most people simply don't care whether or not they see other types of ad.
Examples of obnoxious ads:
- Things that pop up when you're in the middle of reading an article, which you then have to dismiss.
- Things that play music without you asking for it.
- Things that you have seen a million times before - i.e. you're watching a series of 2 minute youtube videos and you have to sit through *the same* preroll ad before each video.
- Things that take a disproportionate amount of your time for no benefit - i.e. the aforementioned youtube ads where the time spent watching advertising is 25% of the length of the content you're actually trying to watch. Or TV ad-breaks, which take a significant amount of your time.
- Ads which show your significant other exactly what you bought them for Christmas (on several occasions I've found out what my wife bought for me through Facebook ads that are displayed when logged in as me, just because I happened to be using her computer).
Examples of ads that I find acceptable:
- Discrete, relevant, text adverts.
- Amusing TV ads (although these fall into the "obnoxious" category if they are shown too frequently, and there's often a fine line between "amusing" and "annoying"). You can almost forgive TV for showing the same advert to you many times, I can forgive youtube less since they *know* they already showed that same advert to you 5 times in the past 10 minutes.
The problem is that there's so much obnoxious stuff that it eventually becomes easier to say "oh sod it" and just block all advertising, which is probably counterproductive for everyone in the long run.