Sony definitely isn't the first name you think of when you're looking for a ride,

Nope, I've been taken for a ride several times by Sony in the past.

For several years I've found it useful, when wondering what the most immoral approach to any business issue is, to ask "What would Uber do?".

It's reassuring to learn that this rule-of-thumb works as well for data protection as it does in so many other areas (employment practices, tax avoidance, setting fares, etc.)