I live in a town of 14k people and we have just moved to 8Mb broadband speeds, the closest City, of around 250k people moved to 20Mb a year or so ago. There is no estimated date for my town to get access to BT's fibre network or Virgin's Cable network even if it ever comes to the City 13 miles away. I would not consider myself rural, im an hour's drive from the capital and 10 minutes drive from one of the major oil ports in the north sea. I'm in Scotland BTW, and the busy side, not the mountains, blue ocean, and unhappy crofters side.
Luxury. I live in a town of 140K and the best we can get is 4Mb.
Part of the problem is lack of investment by BT because they're a private company who have to feed their shareholders rather than giving the best possible service to their customers. Cameron and the ConDem Gov't can bleat on about superfast broadband for everyone including the folks in the Outer Hebrides but unless BT can turn that into a profit for their shareholders it ain't gonna happen.