But in reality, it affected them because they were utterly, utterly, crap. There was nothing that suggested they cared about their customers, or really understood the issues, so it took them ages to fix it.
And the reason I care; (I'm not an never was a customer btw!), where often hacks are real hacks and are genuinely hard to protect from, this was fucking obvious from the start. It was a process/business failure. And the worst bit is that I can see how any customer, even a cautious one, could get caught since the bad guys have access to a lot of customer information and can appear genuine... at exactly the time when the customer likely desperately just wants their internet to work and will happily give information to someone who sounds like they are who they say they are.
After leaving TalkTalk, Baroness Dido Harding some how walked straight into a job at the NHS. And now she's got this job. I can't help thinking it's not what you know but who you know.
This isn't a "hindsight's 20/20"
...and even if it was, this *is* 2020, so there's no excuse!
Ebay should be banning stupid people.
Then where will I get my stupid people from?
All great discoveries are made by mistake. -- Young