Comment Bose is worried (Score 5, Insightful) 162
Bose and Beats are both highly brand-focused. Bose targets the more mature quality-seeking crowd, while Beats targets the bass-hungry and fashion-conscious youth. There's some overlap, but generally I'd say their targets kept competition to a minimum, and they've pretty much cornered those targets
Apple has the best of both worlds being viewed both as high quality and a status symbol. If they start using their monster marketing teams to align peoples' view of Beats with that of Apple, Bose stands a chance of being pushed out of the market by a frightening direct competition. They've got good reason to try to stall the acquisition as much as possible