Comment Maybe they didn't see profit? (Score 1) 73
I own a car with heated/cooled seats. I've even tested them.
However, they aren't used. My nephew loves them, firing them up each of the dozen times he's been in the car in the 4 years or so that I've owned it. They were part of another "comfort" package, which was part of the lift kit package for the car. Can't even say I remember how to turn them on, considering how often they're useful.
Would I have spent money on them otherwise? No. Five minutes in the car, the seats are "at temperature" anyway. Why do I need to spend electricity (and fuel) to do what nature does anyway?
Of course, the BMW owner has already paid for them, even without being charged to pass electricity through them. They're just not detailed out, so they can charge extra if you power them up.