Comment Re:But why? (Score 5, Informative) 143
Page load times are down because pages are loading so many more tracking options and some of them are very abusive on the javascript engines. If you turn on the status line (even if you can as it is gone in some modern browsers), you will often see it saying "loading 159 out of 162" and those last ones never load. There is also something that is related to a compounding latency problem that many developers don't think about it because they don't see it when they are developing the platforms and modern tool kits help to hide it from developers too.
I guess people don't like IBM's old work on the subject that showed dropping a 3 second response to just 2 seconds resulted in substantial improved efficiency. Maybe marketing groups need to understand that a customer stuck on a slow site is a bad consumer.