For me it was the scroll wheel, iTunes was a pain for me, I wanted to just copy my MP3's to the iPod, but because the wheel made it possible to go thru the 60gigs of MP3's I was loading on the device, it won me over, I stil have 2 old gen ipods (60gig and 80gig) and a iPad, i do not consider myself a Apple fan at all, and run home built PC's in my home. But the user interface of the iPod and iPad were both something worth buying. Sure there were tablets before the iPad, but the UI sucked so bad no one wanted one. I am not a big Apple fan, but give credit where credit is due, We now have many tablets that look like iPads, sure Apple did not invent the tablet, but they made it work and now everyones UI looks like Apples.