Subject to Change is a book, written by four Adaptive Path veterans describing new approaches to product development and innovation. Who are they to have the authority over the subject? Adaptive Path is a consulting shop helping large and small companies with product design, Web design and industrial design. They're perhaps mostly known to the general public for coining the term AJAX, and articulating the idea of building dynamic Web sites with asynchronous data retrieval, but they certainly didn't invent the technology. Their design experience is behind many products we use today, but due to licensing agreements they're not always at liberty to disclose their customers.
So what do Adaptive Path designers advocate?
Authors provide a lot of good case studies for design successes and failures to support their point. Case studies are borrowed from outside literature or told in first person — Adaptive Path's customer names are changed to be KeyboardCo or FinanceCo to protect the innocent. The book explores several different permutations of design and relevance:
Overall the book is informative and inspirational, albeit a bit dry. Chapter 7, dedicated to describing agile approach in software development, seems to be out of place. Maybe it's because I am a software engineer, and have familiarized myself on various development methodologies, the chapter was old news to me, or maybe it's the idea that you're being sold one specific methodology, instead of implementing dozens of small improvements within the product development process, that threw me off.
On page 162 the authors claim "Google and Yahoo!, once technology companies, are now media players, and their advertising-based business models mean they compete more with Los Angeles and New York than their Silicon Valley brethren." Now, I don't see how being a media company leads one to compete with a US municipality. Maybe they meant "New York [Times|Post] and Los Angeles [Times]", in which case it's time to look for another proofreader. But to be fair, I haven't noticed any glaring errors or omissions in the title.
"Subject to Change" is a good book to read if you're into product development or design. If you're staying abreast of the industry trends, most of it is probably not going to be big news to you, nevertheless, it's a good collection of case studies and a summary of rules relevant for modern-day product development."
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