The decades long crap-opoly that the TV networks have enjoyed is crumbling down before them. Netflix IS the future of TV. The networks know this. But like every other monopoly they are trapped by their business model. If they try to pivot towards the streaming trend they risk losing revenue from their current business model. CEO's, and shareholders, are rewarded based on current earnings. CEO's, despite what they might say, are concerned about this quarter not what is happening 5 years from now. If they fail to deliver THIS QUARTER they are out on their ass. So they continue to milk the monopoly cow and let someone else deal with 5 years from now.
The only real remedy they have is the court system. They will litigate and litigate and litigate until the little guy gives up.
But Netflix isn't going to give up. Even after the shakedown from Verizon (forced to pay up so that Verizon won't slow them down) they are still doing fine. The original content is brilliant - right out of the HBO playbook. And you know what? Their original programming is excellent. I think that House Of Cards is the best show on TV. That alone is worth the $9 a month.
Compared to what the networks charge per month a Netflix membership is an absolute steal. Not only do they have excellent choices but it is geared towards what I want to watch, not the slop served up by network TV.