Submission + - BMW temporarily burns logo into viewers' retinas (wired.com)
GameboyRMH writes: "BMW, in a video advertisement for their S1000R sportbike playing in German movie theaters, temporarily burned their logo into viewer's retinas as part of the ad, by projecting a bright flash of light through a cutout onto the back of the theater screen. The article includes a video showcasing the use of the effect, the ad itself, and viewers' reactions.
How long will it be before you'll have to wear sunglasses inside the mall to keep special offers from being burned into your retinas?"
How long will it be before you'll have to wear sunglasses inside the mall to keep special offers from being burned into your retinas?"