Comment Re:Misleading summary (Score 1) 202
Doing things in ways others find dumb is the way to create a truly successful business.
Almost by definition, the only way to do things which is not tagged as dumb is the proven way, the way things are done by almost everybody and (lo-and-behold) the way countless well estabilished businesses do things now.
If you're starting a company that does things like everybody else, all you're going to be is a tiny player, with no real distinctive value offer (after all, you do it like everybody else), surrounded by large and well established competitors.
So the most successful business ideas that go from a glimer in somebody's eye to a full blown multi-million dollar business in less that a decade are the ones that involve doing "dumb" things. Things like providing for a customer need that everybody else though was not there or not worth the trouble (think Apple and iPhones), or approaching how to do something in a completely different way (thing how Google catalogs the web versus how Yahoo did it back then) or throwing out the assumptions that underpin an established business (look at the rise of free newspapers or how Apple sells technology as others sell fashion).