Yup. It's annoying. The current generation of video producers are afflicted with the same behavior we saw in the early years of the web. Remember when people used the now infamous "blink" tag? Yah! It was a real treat to load a page with 20 blinking links. And this behavior was carried on with animated gifs. I remember opening pages that had lists with each list item bulleted with an animated gif; eg, a spinning ball or star, or a flashing diamond, etc. The next "craze" was to do all sorts of stuff with flash. I'm amazed how many sites are still doing all their nav in flash. The most recent bane to web design is jQuery. Take a look at the source of some pages once. It's astonishing just how many jQuery scripts are being used on some pages.
[begin rant] Well, now video producers are going through the same thing. It's cool to video the person talking, but they're looking somewhere else entirely. Or they zoom on the person's eye or hands or mouth while the person is talking. Real cool! I know that always stimulates my interest.[/sarcasm]
Now they're going absolutely freaking nuts using zooming in then out and back in, fast motion to slow back to fast, strobing, flashing, blurring, jerky images, a series of 30 images within 2 secs, etc. And NONE of the programs or ads using these effects contain ANY worthwhile information.
I was always amused by the Ford truck commercials and just how juvenile and primitive they were. All big, block letters sliding around the screen. Brilliant! I swear a person has to be functioning full-time with their lizard brain to respond to a commercial like that.
If I should happen to meet one of these video producers, I just might club him/her senseless. Then ask, "How's THAT for a special effect?"[/end rant]
Aw nuts! I forgot to take my meds again. Excuse me. I have to go.