Comment Re:Out of curiosity (Score 1) 321
I find it interesting that whoever grants these licenses would so casually prioritize ad revenue over driver safety. It's almost as if they don't actually care.
I think you'll find that definitely is the case because the people who approve these billboards will have nothing to do with the Ministry of Transport.
Not sure about the UK but in many countries including Australia most of the billboards are privately owned and only need approval from the council to be put up, after that the owner can advertise what they like and are only bound by the advertising standards code (erm... so no hardcore).
A bigger issue I have are with advertisements on buses. Unlike the billboard owners these guys definitely have a vested interest in road safety yet tend to big bright ads with scantily clad ladies or small text. Its a shame Google Glass didn't take off, I would like adblock+ for real life.