This type of thing predates the internet. Back in the days when hobbyist electronics/radio construction was reasonably popular and 8-bit (6502, Z80, 6809 etc based) were becoming available, most of the magazines were pretty 'light' on the technical/theoretical side of the hobby. Then a new magazine was launched with a much higher technical level. This high technical level did not last long as lots of people wrote in asking for it to be dumbed down and despite other letters pointing out there were a number of other magazines catering for the less technical reader the published 'caved in' and lowered the technical level to that of the existing magazines. It folded soon afterwards.