If I were an EA Shareholder, I'd be looking at changing the board of directors - there is a market for single player only. offline playable games, and if you are completely ignoring that market, you are leaving money on the table.
Just ask Bethesda. Last I checked, Skyrim made in the neighborhood of a Billion dollars (exact figures don't seem to be available, but there were reports that they had made at least $650 Million in the first week of sales - and I don't think that included sales from Steam, which I don't think were ever released publically - so $1 Bn total seems a reasonable estimate).
That's just *one* game. Granted, probably the most successful single-player game so far, but still, if you factor in all the single player console and PC games, it's probably 2 to 3 Billion a year for the whole industry.
So, we have a corporate executive proud that he's ignoring a market. Way to go, EA! #winning