KookyMan - Slashdot User

Submission + - Delaware firm sues electronics industry 1

Submitted by frdmfghtr on Wednesday November 14, 2007 @10:25AM

frdmfghtr writes: In what appears to be a ver bold move, A Delaware firm named AutoText Technologies "claims that Apple and virtually all of the US electronics industry is infringing on a patent for the concept of a computer-based transcription device" and of course, has filed a lawsuit against over 20 manufacturers, including Apple, HP, Nintendo, and even wireless service providers such as Verizon and T-Mobile. Note that the patent was issued in 1994.

Submission + - Search Engine Optimization (blogspot.com)

Submitted by

Flexsin

on Wednesday November 14, 2007 @10:22AM

Flexsin writes: "Search engine optimization means ensuring that your Web pages are accessible to search engines and are focused in ways that help improve the chances they will be found. However, any search engine optimization company worth its salt can achieve high rankings of some sort. The true question is whether those search engine rankings are for targeted phrases that are in line with your overall marketing strategy. In order for your search engine optimization campaign to be truly successful, a search engine optimization company must understand your business, products and services enough that it can accurately promote them on the Internet. Every SEO company should be interested in knowing what they are. These vital components of your marketing strategy can be a huge determinant in the key phrases that are targeted in your optimization campaign. Most companies have certain products or services that are more profitable than others that they offer. Some companies may also have some new products or services that they are aggressively targeting. Without the knowledge of these facts, your search engine optimization company is likely to target all areas of your business equally. Clearly, this would not serve your company well if your marketing strategy was calling for phase-outs of certain product or service lines, a focus on higher margin business, or aggressive promotion of new offerings. Allocation of targeted key phrases must be in line with your marketing strategy in order for you to get the most out of the campaign, and a quality search engine optimization company will pursue the data that it needs to make a proper allocation. Are your prospects already educated about your industry, or are they looking for solutions to a particular problem? Are they a mix of both? Your search engine optimization company should be asking you about the makeup of your client base. Targeting highly technical and specific key phrases (such as "email deliverability testing platforms") could attract highly-educated prospects, while targeting solution-based key phrases (such as "marketing through email") will target someone who is looking for a solution while not necessarily understanding exactly how it is provided. Does your marketing strategy have a preference as to which sort of prospect you seek? Is it a mixture of both? If so, what is the percentage breakdown? Your search engine optimization company should be asking you these questions in order to bring you the most qualified prospects."

Submission + - Storm Victims Get Stock Tips

Submitted by

Reservoir Hill

on Wednesday November 14, 2007 @08:55AM

Reservoir Hill writes: "Brian Krebs at the Washington Post has an interesting post on his Security Blog about a surprise pop-up advertisement appearing on Storm-infected computers urging you to invest in the obscure penny stock, Hemisphere Gold Inc. Criminal groups that control the pool of Storm-infected computers have traditionally used those systems to pump out junk e-mail ads touting thinly traded penny stocks as part of an elaborate and ongoing series of "pump-and-dump" schemes. But the Storm worm authors have gone a step further by causing a pop-up ad for a particular penny stock to be shown on all infected machines. Anyone who was foolish enough to buy shares of the Storm-touted stock lost money in trading when the company's share price fell 15 cents, from $1.15 per share to $1.00. A noticeable and uncharacteristic uptick in trading volume on this stock is evident over the past week, possibly indicating that groups allied with the Storm worm authors were taking a position in advance of the new spam campaign."

Submission + - iPhones Have Higher Text Entry Error Rate: Study (techluver.com)

Submitted by

Tech.Luver

on Wednesday November 14, 2007 @08:53AM

Tech.Luver writes: "User Centric, Inc., a Chicago-based usability consultancy, finished a final study examining the user experience of Apple's iPhone. Previously, test participants found the iPhone's touch keyboard overly sensitive despite the iPhone's overall high usability. In this usability study, User Centric compared texting experiences of iPhone owners and non-owners across devices. User Centric collected data from 60 participants who entered specific text messages and completed mobile device tasks. Twenty iPhone owners (had iPhone for at least one month), 20 hard-key QWERTY phone (aka QWERTY) owners, and 20 numeric phone owners (multi-tap texters) all entered six fixed-length text messages on their own phones. Non-iPhone owners also entered six messages on a test iPhone and a phone of another type. The Blackberry was the other phone for numeric users while QWERTYs used a Samsung E300. Texting Errors More Frequent on iPhones than Hard-Key QWERTY and Numeric Phones iPhone owners entered text as rapidly as QWERTY owners on their own phones. However, iPhone owners made significantly more texting errors on their own phone (5.6 errors/message) than both QWERTY owners (2.1 errors/message) and numeric phone owners (2.4 errors/message) on their own phones. ( http://techluver.com/2007/11/14/iphones-have-higher-text-entry-error-rate-compared-to-hard-key-qwerty-phones-study/ )"

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