Maybe the experience there was customized. But if you want to create your local account on Windows 8.1 you are pretty much forced to go to the selection, which you would look at if you were about to create a Microsoft account and THEN there is a way to create it locally.
Here is instruction list from MS site on how to create a local account from within the Windows itself (not easy).
Swipe in from the right edge of the screen, tap Settings, and then tap Change PC settings.
(If you're using a mouse, point to the lower-right corner of the screen, move the mouse pointer up, click Settings, and then click Change PC settings.)
Tap or click Accounts, and then tap or click Other accounts.
Tap or click Add an account, and then tap or click Sign in without a Microsoft account (not recommended).
Tap or click Local account.
Enter a user name for the new account.
If you want this person to sign in with a password, enter and verify the password, add a password hint, and then tap or click Next.
If your PC is on a domain, depending on the domain's security settings, you might be able to skip this step and tap or click Next, if you prefer.
Tap or click Finish.