Another angle on this opportunity that we may not be addressing is the working conditions at Amazon fulfillment centers.
Workers in Amazon's fulfillment centers often complain that they are "held to unreasonable metrics" and that they are "worked to death and then fired."
Employees are required to work through burning heat and freezing cold with hand held computers constantly nagging them that they're moving too slow. They have to run from pick job to pick job all day long.
One report claimed that:
"So many ambulances responded to medical assistance calls at the warehouse during a heat wave in May...that the retailer paid Cetronia Ambulance Corps to have paramedics and ambulances stationed outside the warehouse during several days of excess heat over the summer. About 15 people were taken to hospitals, while 20 or 30 more were treated right there, the ambulance chief told The Call."
There are numerous blogs and news stories on the matter, I'll share just a few.
http://seattletimes.nwsource.com/html/businesstechnology/2017901782_amazonwarehouse04.html
http://heizerrenderom.wordpress.com/2012/04/06/om-in-the-news-amazon-warehouse-jobs-push-workers-to-the-limit/
http://www.ohioworkerscompattorneys.com/2012/04/amazon-warehouse-employees-instructed-to-misreport-work-injuries.shtml