Comment Re:NO VIDEO! Also, SEOs are scum! (Score 1) 88
Search Engines try to find the most interesting pages that match queries from humans; they do this using robots running algorithms that model what humans might find interesting. "Search Engine Optimizers" try to model what search engine robots will do, and trick them into showing their customers' uninteresting web pages first instead of pages that humans will actually find interesting, because they want to sell you crap. (Doesn't matter if they're good at it, as long as their also-scum customers pay them.)
SEOs will tell you they're not doing the black-hat stuff that got them a bad name, and that they're really providing legitimate services for their customers*. Sure, they'll help you rewrite your web page so Google's robots can find the interesting parts (Google will also tell you how to do this, for free, and I agree that charging a customer money to tell them not to hide their important content in singing dancing Flash-Animated Javascript-requiring Videos is actually a non-scummy valuable service to the public - but most people who sell those services call themselves "web designers" or similar consulting titles.)
Some of them will also tell you how to write actual interesting content for your web pages - but most people who do that call themselves "editors" or "content specialists" or similar titles, and only fall back on the term "SEO" if they're appealing to dumber customers or trying to also offer scummy services.
If Google's changing their search rankings in a publicly documented way, and you're calling it a "mobilegeddon" because it breaks all your little tricks for boosting uninteresting content to higher search rankings, you deserve it. If you're a legitimate web design specialist, you don't need scare tactics like that, you just need to learn what Google wants and offer legitimate re-design services.
And yes, I did RTFA, but I didn't WTFV.